our ‘why’

Frustrated by the cost of heavy equipment for small producers, Justin Nelson invented the Truck Bed Loader for his own operation.

No more fighting a cold tractor; no more procrastinating dropping a bale for the sheep; the TBL quickly became an essential multitool on his place. In 2026, after years of working with the prototype, he patented his design and brought it to market.

In 2026 he launched the 2.0 model, with more power, the quick attach feature, and higher reach. The units are manufactured in Townsend, Montana by a small team of experienced welders and fabricators.